About Me

Hi, I’m Lele Yang, a designer interested in digital products and visual experiences.

I was first drawn to design simply because I love beautiful things. I believe visuals shape how people feel when they use a product. Color, typography, and small details can spark curiosity and make an interface feel more inviting. Over time, though, I realized that getting someone to open a product is only the beginning. Whether they understand it and want to keep using it matters just as much.

A research spread of annotated photographs, cut and written over by hand

I studied Digital Media Art at Beijing Film Academy, where I worked on many game related projects. Games taught me to think about visuals, storytelling, rules, and interaction at the same time. They also made me pay close attention to how players feel at every step. Some of my early projects, however, never became fully working products that people could actually use. I found that frustrating, and it made me want to learn how to take an idea all the way from a concept to something real.

A room from one of the games: a piano, an armchair and papers left on the table
past game work
The title screen of another game, its characters gathered around a tree
past game work

During my graduate studies at Parsons School of Design, I began moving more intentionally in that direction. Last Message is an AI powered mystery game that I designed, developed, and launched independently. I worked on everything from the visual atmosphere and interface to the gameplay and development. Once it was live, I could watch people play, see what worked, and find the parts that still needed to change. I am now designing Bubu, where I am exploring how matching, personal goals, and daily check-ins can come together in an experience people want to return to.

Talking to someone in a cinema lobby about the film she had just seenTwo customers filling in a questionnaire outside a juice shopAsking a passer-by a question from a clipboard outside a shop

AI and code have made it much easier for me to test my own ideas. I can turn a design into a working prototype, try it myself, and improve it based on real feedback. I want to keep creating digital products with a strong visual personality—products that can be launched, used, and continue to grow.

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Gemini
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